Wednesday, July 14, 2010

The Dirt - July Issue



Hola,

The Dirt for this month at DG is all about our new and improved www.dosgringos.com website. It’s been a fun three month process that I was personally involved in. As you may know one of our five core values is “constant improvement.” We try to get just a little bit better every day. When we decided to make our website better we wanted the highest intent of the new site to be educating our customers, clients, and the consumers about our flowers and about Dos Gringos. We have completely revamped the site to do just that.

New additions to the site that we have included are:

Sunflower 101’s, Care and Handling Information and Information on Cut Stages.




You can also find past issues of The Dirt (the page you are on now) on the site and take a tour of our flower factory. Lastly, we’ve created a brand new DG video which further explains how we make it our daily goal to bring smiles to millions.




Enjoy and Hasta Luego,

Jason Levin
Chief Gringo

June Gold Award Winners! Congratulations to Angeles and Eric!







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Tuesday, June 15, 2010

Cut Stages


Stage 1)
Cut at this stage in the field to decrease petal damage. This is the first stage of the Sunflower, which we call "Tight."

- When received at this cut stage the most important action is to re-cut the Sunflower and put the flower in a vase/bucket that has at least 5 inches of fresh water.

- Takes approx. 2-3 days to go from Stage 1 to Stage 2.





Stage 2)
This is the second stage of the Sunflower cut which we refer to as the "Opening Stage." Be prepared to have stems within the bunch open inconsistently.

- When received at this cut stage the most important action is to make sure the vase/bucket has fresh water (must be changed every 2 days) and is maintained at a consistent temperature (between 55º - 70º F).

- Takes approx. 2-3 days to go from Stage 2 to Stage 3.




Stage 3) Ideal Stage for Sunflowers as they should have a more uniform cup-stage appearance. This third stage is known as the "Blooming Stage."

- Make sure water has been replaced from initial uptake (Stage 2) and re-cut to accelerate opening stage.

- Takes approx. 5-7 days to go from Stage 3 to Stage 4.





Stage 4)
This is the fourth and final stage of the Sunflower and is subsequently named the "Open Stage." Once it reaches the full blown state, petals will begin to fall off.

- When Sunflowers reach this stage, they should be kept in low to moderate temperature (55º - 70º F), so they last longer and age less quickly.

- Takes approx. 2-3 days before petals start falling off.

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In the Field




Here are some of the varieties of fresh Sunflowers we offer:










Care & Handling



1) Remove bottom leaves if present, recut stems under water and place into a fresh flower food solution or plain tap water. Or, place into a bleach solution (6-8 drops per quart).

2) Change water every 3 days for longevity and outward appearance.

3) Try to find an area in the house, office or room that is less then 80º F, otherwise Sunflowers will open too quickly (jeopardizing life span) and petals will begin to fall/wilt.

4) Customers receiving flowers in stage 3-4 under normal domestic conditions should expect vase life of 6-8 days.






Monday, June 14, 2010

Monday, June 7, 2010

The Dirt - June Issue



Our booth at this month’s trade show formerly known as SuperFloral will be all about the half pallet.

One of our first innovations, this instant-impact display is a great example of listening to and collaborating with customers to meet a bottom-line business needs. Now 11 years old, the Dos Gringos half pallet still delivers on the promise of low cost, low labor and high impact. That’s 38,000 half pallet displays and 267 semi loads from the first shipment in 1999! It’s a great success story, and we hope you’ll join us in Booth #1925 to celebrate the spirit of creativity and teamwork that brought it to life.

This innovation works. In fact it works so well we decided to make a booth out of it. What better way to showcase the hard work and creativity that have gone into our patented half pallet than to make a booth out of the stuff? Walls, seating, display tables – all made of the material you know and love, the anchor that helps you show and sell the freshest Sunflowers, a host of California favorites and the fun and funky greens you’ll only find at Dos Gringos.

The pictures in this issue tell the story of our preparation for the International Floriculture Expo. We love this year’s theme, of course, because “Seed to Shelf” is what we’re all about. We’re excited to see you in person and to share the newest things we’re doing to bring you the freshest, longest-lasting flowers faster than anyone else out there. Come and see our fall 2010 line featuring several new bouquets and a half pallet display with brand new graphics. Get a preview of new Sunflowers under development. And catch up with team members Jason Levin, René Van Rems, Marco Rivera, Jenny Butterfass and Giustina Shaha.

Nos vemos en Florida!-









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Wednesday, May 5, 2010

The Dirt - May Issue








In the mad rush and juggling act that define Mother’s Day preparation and fulfillment, I am struck again by the freshness of our product and how it literally permeates everything we do. All the technology, the advances and innovation on the production floor, our meticulous seed selection, the focus on forecasting, even the design and creative combinations we’re so proud of – all of them are all about freshness and how to make the most of it.

At every turn, this team “gets” it: Maximum freshness = your flowers last longer = a better experience for our clients and for your consumer.

Master Grower Todd Thornton is a huge asset to our freshness initiative. His highly trained and watchful eye over each step of the process allows us to say with confidence that our Sunflowers are fresher than anyone else’s. Because all of our farms are in California or Mexico, there are no flights for flowers to linger on and absolutely no delays from harvest to cooler. Think about the difference that makes!

In this issue, Dos Gringos leaders give a glimpse of their specific role in making sure we’re fresher than the competition. I think you’ll like what you see. Please let us know if you have any questions or would like more information.






Kathie Stemig

The “strange” story that ends with Kathie Stemig becoming a Dos Gringos Business Development Manager actually begins in Amsterdam, The Netherlands. Working at a flower kiosk in the heart of the “flower world,” Kathie found herself chatting with a fellow American – Jason Levin. “I just sent you my resume!” Kathie told him upon seeing Jason’s business card. A few months later Kathie was headed back across the water to her native Southern California, ready to bring her experiences from abroad full circle.

“I started working in flower shops when I was 16, and I’ve been in the business ever since,” says Kathie. “I believe that my product knowledge and design experience will help me to give our clients here at Dos Gringos the best service possible.”

What’s so great about joining Dos Gringos? “I’ve seen so many changes in this business over the years. Especially now, when the economic picture is tough for everyone, it’s great to be with a company that’s growing and thriving. The team here enjoys coming to work every day, and there’s a real sense of team spirit. I’m getting great guidance and feedback from everyone, I feel like part of the family, and that’s very important to me. In just three weeks I’ve learned a million things. I can’t wait to see what happens next for me as a member of this amazing team.”

Kellie King

The way Kellie sees it, her move to Dos Gringos is a “perfect opportunity” to combine her past work in sales with her years of experience with flowers (she and colleague Kathie Stemig share the “high school flower shop gig” thing).

“After researching the company and meeting the leadership team I just kept thinking how great it would be to sell something I’ve always enjoyed working with and being around,” says Kellie. “This really is a combination of my past work experience.”

A number of positives resonate with Kellie after her first three weeks as Business Development Manager. She especially appreciates the flexibility and creativity in catering to customers. “I love the focus here on the customer and on delivering a quality product. There are tools and resources at our fingertips, but the structure never seems to get in the way of providing the best customer service.”

The individual strengths of co-workers combine to make a strong team at Dos Gringos, Kellie notes, but she’s even more impressed by how it all “comes together to service Dos Gringos’ customers. Every idea is valued, every person is considered part of the team. The coaching and mentoring are terrific; I’ve really enjoyed learning how each department and work stream affects the others. I feel like I have a great foundation to learn more about how our clients operate and to grow the business.”







Josefina graduated from the University of Phoenix this weekend. She graduated with a bachelors in Business Administration. She was trying to keep it on down low but that’s impossible here. We love to share good news. Congrats Fina!






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