Friday, October 7, 2011

The Dirt - October 2011 Issue




Hola

Gringo Farms Pack TrialsTogether we did it again, and we did it even better.

By “we,” I mean all of us: the Dos Gringos team (the grower), many customers (buyers and store-level staff from around the country), and our hybridizer, the scientists we work with to develop Mad Scientistcutting-edge seeds and bring to market new and interesting flowers the world has never seen before.


The “it” refers to our annual Sunflower pack trials and tests at Gringo Farms. In a whirlwind week and a half, we were thrilled to host over 40 people at the separate trial farm we created in North Coast San Diego to test new varieties and hold off-site brainstorming sessions with team members and clients alike. We had seeds from hybridizers in the United States, Japan and Israel, and we displayed 20 different beds of Sunflower varieties – everything from natural red and white to bi-colors to lemon Teddy Bears to some of our proprietary commercial varieties.

Pack Trials

Gringo Farms also has about 50 varieties of perennials from Protea to Safari Sunset, and we use this area as a demonstration garden to teach team members and clients about how the elements we use in bouquets actually grow in the field.


A Big Thank You!
The interaction and feedback at this year’s trials were phenomenal! I can’t think of a better way to stay on top of issues, trends and trouble spots than to stand in a garden or sit around a table with those of you on the front lines. The more we all understand the complete cycle, from seed selection to the consumer, the more successful we can be. A big “Thank you” from Dos Gringos to all of its visitors last week. I wish we could have had every single client come through, but we will catch you next time. Until we visit in person, keep letting us know what we can do to help make your flower program crank.




The Amazing Pumpkin TreeThe Amazing Pumpkin Tree

It’s October now, and you’ve got to get your Pumpkin Tree! It is fabulous and in ample supply.


It screams autumn – in a good way – and it offers a different twist than the fall standards. You’ll love what it does for bouquets and other arrangements.



Hasta Luego!

Jason Levin

President & Chief Gringo




Our travel schedule is light this month as we settle in and focus on the home front. As always, quality is a huge priority. Mark Young, our Chief Operating Officer, talks in this issue about some of those initiatives.



Blocking and Tackling!
A Message from COO Mark Young


Blocking and tackling are the focus this fall at Dos Gringos. Concentrating on the fundamentals, striving for constant improvement, and building on our core strengths has served us well. This team understands that quality is Priority #1 and that we must be the best in the industry at integrating high customer expectations with the uncertainties and uncontrollable elements Mother Nature throws our way.

Our Team!Daily production meetings and a serious Total Quality Management initiative are helping us. Quality Assurance Manager Mary Luz Rodriguez has made great strides in our production area, and she’s recently expanded her efforts beyond these four walls to include our farms. We believe that long-term, lasting quality is about consistency and a common language that everyone can understand and embrace. Mary Luz and Gabe Gill are driving those efforts here at Dos Gringos.

The plant layout is getting some attention this season. As we continue to grow and thrive, we insist on having the best possible flow between assembly and packing so we can deliver the productivity and volume improvements you want.

With Thanksgiving around the corner, we’re working on a seven-day work schedule that will ensure you get what you need when you need it. Growers Caveat…Weather permitting of course!




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Friday, September 9, 2011

The Dirt - September 2011 Issue




Dos Gringos Intro - Sing-along!

No, I haven’t lost my marbles. Not all of them, anyway. And I certainly am not one to rush the holidays (though a ski weekend sounds good to me any time of year).

When someone asked me what was up for September, I realized it was all about customers coming to town. Which means, of course, that the team and I are all about getting ready for those visits.



Gringo Farms

Pack Trials are Here!

The second annual Dos Gringos Pack Trials are upon us. Fall is always a grand time of year for us and our products anyway, but the last two weeks of September give us an ideal opportunity to fluff the feathers a little and strut our stuff.

Aaron, Todd, Marco and I will spend the last two weeks of this month at Gringo Farms, a separate trial farm we have created in North County San Diego, CA to test new varieties and hold off-site brainstorming sessions with team members and clients alike.

Pack Trial ImagesPack Trials

First of a kind Sunflowers!


picsLast year we conducted a week of Sunflower pack trials and tests with a number of different customers. We had seeds from hybridizers in the United States, Japan and Israel, and we displayed 20 different beds of Sunflower varieties – everything from natural white to bi-color to lemon Teddy Bears to some of the commercial varieties.

This year’s participants will get a look at the first-ever all-white and all-red Sunflowers plus a chance to see Pumpkin Tree and Purple Majesty plants pre-harvest, in their field plots.

We’ll provide an update on the entire DG Sunflower product line, including new varieties in development, and talk some about the benefit of good, solid forecasting (Plan & Plant).

And we’ll host some interactive discussions about the breeding/seed hybridizing process.

Make sure you bring those burning questions you’ve been dying to ask!





Grand Tour with Jason Levin


Sign Up TodaySign-Up

Haven’t registered yet for the Pack Trials? No worries. Contact joan.saunders@dosgringos.net to sign up.

On behalf of the whole team, we look forward to seeing you later this month!



Adios!!
Jason Levin
President & Chief Gringo



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Monday, August 29, 2011

Awards

Here at Dos Gringos we try to be the best company we can possibly be. We've been fortunate enough to receive some wonderful awards and recognition. We would like to say thank you for noticing our efforts and we'll continue to try our best each and everyday and always be improving.



Award Presenter Year Award Type
2011 Entrepreneur of the Year
Petals for Patriots - Wounded Warriors 2010 Commentation Plaque
2010 Certificate of Commendation
2010 Certificate of Commendation
2009 Certificate of Appreciation
2008 George A. Scott Award
2008 Certificate of Appreciation
Veriflora Certified Sustainability 2008 Certificate of Achieviement
Veriflora Certified Sustainability 2008 Service of Excellence Award
2008 PMA Impact Award




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Wednesday, August 10, 2011

The Dirt - August 2011 Issue




Hola!
Summer Fun!
I love everything about summer. I hope you are wringing as much enjoyment out of yours as I am from mine. Morning runs before the temps rise, flowers, hikes in the mountains, flowers, weekends near water, flowers, corn on the cob, flowers, and a quick run for frozen yogurt as a nightcap. My son Jack recently learned that it’s “legal” to put more than one topping from the do-it-yourself bar on this confection of choice. The folks on counter clean-up hate us, but I still love summer – and flowers.


Flowers, Flowers, & More Flowers!
Out my window and along the road, the flowers still are decidedly summer. Open any of the DG coolers and you’ll still get a wonderful whiff of clover, asters, and strawflower. But the buzz is building about fall, and the fall shipping season begins in earnest at the end of this month.

Summer Flowers!



Funky Fresh
I say it every year, and it continues to be true. The autumn months are an ideal showcase for Dos Gringos’ quality and expertise. We’ve got the product, the design and the drive to make this season shine. To that end, we’re putting the finishing touches on fall crops and harvest schedules to ensure we can meet all of our commitments. And we’re buying seed and making final planting decisions about Thanksgiving. We expect Sunflowers in all varieties and colors to be fantastic. Pumpkin Tree, Millet, Broomcorn, and Chili Pepperswill be available starting in September. Do we know what you need for Thanksgiving? Reach out to the DG sales team so we can help your business hum at this spectacular time of year.

Funky freh fall flowers


Bee DogImportant Bees-ness
I’m just back from a trip to northern California to check in and catch up with our Sunflower seed hybridizer. Growing never-before-seen varieties of Sunflowers is a fascinating lesson in patience and perseverance – and biotechnology. So many things must come together and work “just so” before we can put a natural red or white Sunflower on our order form. It could take a crossing of almost 200 different lines to yield ONE commercial-grade product! It turns out that bees, whose procreation and pollination are critical to Sunflower production, aren’t a bit interested in Dos Gringos’ growth goals or production schedule. Who knew?


The dream is very much alive, and we continue to test several colors both with our genius hybridizer and at our test farms near our corporate office. You’ll see some at our pack trials this fall, and some are almost ready for semi-commercial trials. We’re also learning more about Sunflower strength and longer vase life. Much more to come on that…



Sunflower Hybrids

I’m on the road again in August to visit customers in the East this month to learn as much as I can about what’s driving business right now and how Dos Gringos can help. Several DG Business Development Managers will be moving about the country as well to participate in various client shows and show off our current product lines.



Shout-out!
I’ll end with a quick shout-out to all the wholesalers I had a chance to catch up with at Fun ‘n Sun in July. I thoroughly enjoyed being back in touch with old friends and being on the floor to hear what’s going on in that market. “Faster and fresher to final destination” is a big priority of The California Flower Association, and of course, ours too. We see lots of opportunity for getting Dos Gringos bouquets into smaller, regional markets of the country, and we know some of our wholesalers can help. We’re working on it!


Sunflower Project Blossoms in Japan in Aftermath of eathquakesFrom Fukushima to all over Japan. They have now sent seeds to 13,000 locations in Japan and people are growing them all over.

700 Bouquets Donated to Military Hospitals and Care Homes!


Garden club volunteers from all over San Diego gathered at Dos Gringos and, combined with a group from South County made 700 bouquets which were distributed to military hospitals and care homes from the donated flowers from the show.



Charlotte Fan



Picture is of Charlotte Fan, North County Manager for MOW.

We donated all the tabletoppers and bouquets for their gala last month!




Annie, Jack, Melissa and Dog Traffic



Enjoy this last month before school starts – and start thinking fall flowers!



Signing off

Jason Levin

President & Chief Gringo





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