Friday, March 16, 2012

Donations for 2015

Chelsea's Run - 2600 stems Suns 26 arrangements 6 boutonnieres
YMCA Event - 10 arrangements
Alzheimer's Group Tour - bouquets
Care House - 150 Bouquets we charged cost
Meals on Wheels Gala - 60 Arrangements, 5 Bouquets
Meals On Wheels Volunteer Event - 200 Bqts - 9 Special Bqts
Clarity Foundation Fundraiser- Table toppers and floral auction items
Petals for Patriots - Bouquet donation and YPO - floral donation 


Donations for 2014

The Angel's Depot - 25 Sunflower Centerpieces
Meals On Wheels Volunteer Event - 200 Bqts - 9 Special Bqts
Naturevet Golf Tournament - 20 Centerpieces
Carehouse - 200 Bqts, - partial donation
Chelsea's Light Foundation - 22 Arrangements
Meals on Wheels Annual Board Meeting - 11 arrangements 18 bouquets
Chelsea's Run - 2600 stems Suns 26 arrangements 6 boutonnieres
YMCA Event - 10 arrangements
Alzheimer's Group Tour - bouquets
Care House - 150 Bouquets we charged cost
Meals on Wheels Gala - 60 Arrangements, 5 Bouquets
Meals On Wheels Volunteer Event - 200 Bqts - 9 Special Bqts
Petals for Patriots - Bouquet donation and YPO - floral donation



Donations for 2013

YMCA - 400 Corsages for Father Daughter Dance.
California Cut Flower Commission (NORCAL) - 10 Centerpieces
Chelsea's Run - 2600 stems Suns 26 arrangements 6 boutonnieres
YMCA Event - 10 arrangements
Alzheimer's Group Tour - bouquets
Care House - 150 Bouquets we charged cost
Meals on Wheels Gala - 60 Arrangements, 5 Bouquets
Meals On Wheels Volunteer Event - 200 Bqts - 9 Special Bqts
Petals for Patriots - Bouquet donation and YPO - floral donation


Donations for 2012

Meals on Wheels - 140 Bouquets this year
Kroger Golf Tournament - 2 bottles Tequila
City of Vista Rita L. Geldert Retirement charged Cost.
Fry's Silent Auction - Tequila gift basket
YMCA Father Daughter Event - 500 Wrist Corsages
Chelsea's Run - 2600 stems Suns 26 arrangements 6 boutonnieres
YMCA Event - 10 arrangements
Meals on Wheels Luncheon - 13 Special Bouquets 30 Centerpieces
Traci's Golf Tournment - 20 Table Arrangements
Alzheimer's Group Tour - bouquets
National Charity League - 40 Arrangements
La Jolla Charter Day School - 65 Arrangements
Meals on Wheels Annual Board Meeting - 11 arrangements 18 bouquets
Home Aid of San Diego - 65 arrangements
Care House - 150 Bouquets we charged cost
American Cancer Golf Tournment - 130 Bouquets Charged Cost
Ripon High School - 30 Bouquets Charged Cost
Pacific View Charter - 4 Tall Floral Sprays for the Stage (Graduation)
Chelsea's Light Foundation - 22 Arrangements
3 Special Presentation - Bouquets for Miss Fil-Am - Malou
Talent Factory Dance Studio - Bouquets Paid Cost 80 Bouquets
Meals on Wheels Gala - 60 Arrangements 5 Bouquets
Promise 2 Kids - 70 Arrangements for Gala
Challenged Athletics Foundation - 70 Bunches Suns, 56 Bunches Filler, 20 Bu. Greens
Pac West Bank - 1 Arrangement
Navy Seal Wives Organization - 13 Arrangements
Refugee Network of San Diego - 10 Centerpieces and 2 Tall Vase Arrangements
Angel Depot Donation - 30 Centerpieces and 2 Tall Vase Arrangements
Our Bank 8 Table Toppers
YPO - 7 Tall Curly willow Trees, 8 Sunflower Arrangements, 7 Tall Vase Arrangements


Donations for 2011

Klinnefelter Fundraiser – donated Sunflowers
Labrador Rescue Fundraiser – donated Sunflowers
American Cancer Society Fundraiser – donated 240 bouquets
Angel Depot – donated tabletoppers
Heritage Museum, Encinitas – donated Sunflowers
Mission San Luis Rey – donated Sunflowers
Jeans for Justice – donated bouquets.

Donations for Fall 2010

October 25th: Ecke - Jack Williams Memorial
10 Centerpieces and 2 Tall podium Arrangements
October November 1st: Kellie King
Memorial Arrangement for Venter plus Fed EX
November 3rd: Lymphoma Fundraiser
5 Table Toppers
November 4th: Vista Garden Club Scholarship Luncheon
5 Large Bouquets
November 5th: Cathy at René van Rems International
Large Memorial Arrangement
November 11th:
Anniversary vase arrangement
November 17th: Angel Depot
Centerpieces for their Gala
Weekly Donations
Petals for Patriots
Meals on Wheels

Ongoing

SunflowerGuy.com donates the "happiest flower on earth" to Blooms from the Heart who creates arrangements to send a message of caring and compassion to those in need to San Diego area hospitals, senior homes, hospice centers and other facilities where they can be enjoyed.
SunflowerGuy.com is proud to support our troops! We work with Petals for Patriots to provide flowers/bouquets to returning hospitalized and sick veterans.

Second Quarter 2010


Naval Hospital on Camp Pendelton
Donation: 5000 Sunflowers
The Sunflower Guy donated flowers to the hospital to give to patients, staff and visitors as a thank-you for their service.

First Quarter 2010


Carehouse
Donation: Bouquets
Carehouse provides help both financially and emotionally for troubled teenaged girls including housing them. Sunflower Guy made 200 bouquets for their fundraising event which were sold.

Petals for Patriots
Donation: Wedding Flowers for Wounded Soldier and his Bride
Recently, a soldier lost both legs in combat and he and his bride had very little money for their wedding. Sunflower Guy donated many varieties which were all made into wedding flowers for their Balboa Park nuptials.

American Cancer Society 2010
Donation: Bouquets
Sunflower Guy donated approximately 250 bouquets to a fundraising event they hold. Sunflower Guy has been donating to this fundraiser for the past five years.

Park Village Elementary School
Donation: Table toppers for fundraiser event
Sunflower Guy made a donation for the Park Village Elementary School graduation event and fundraiser.

Edgar Edgars YMCA event
Donation: Bouquets and cut flowers
Sunflower Guy donates many flowers to YMCA fundraisers including this one for the Magdalena Ecke YMCA.

MOW
Donation: Birthday flowers for each MOW recipient throughout the year
gala luncheon tabletoppers
Bouquets for all north county volunteers 2010

Sunflower Guy donates 240 Bouquets to Volunteers and weekly to Birthday Mow recipients.

Scripps Art Walk Little Italy
Donation: Sunflowers
Sunflower Guy supported the downtown community by providing single stem Sunflowers for the Scripps Art Walk fundraiser.

San Dieguito Garden Club
Donation: Bouquets
The San Dieguito Garden Club donated Sunflowers to Petals for Patriots. Sunflower Guy provided red Sunflowers, baby's breath and greens.

Women's Hall of Fame Awards @ Balboa Park
Donation: Flowers
Sunflower Guy donated bouquets and tabletoppers for this annual event which recognizes outstanding women.

Capri Elementary School Fundraiser
Donation: Bouquets
Sunflower Guy provided specially made bouquets to the school which they sold for profit.

Albertson's Tour of DG
Donation: Bouquets
Sunflower Guy hosted Albertson's employees from central and southern California, giving them tour and teaching them how to make bouquets. All of which we donated to them.

The Jenna Druck Foundation Fundraiser
Donation: Bouquets
The Jenna Druck Foundation helps families in grief and Inspires Leadership among young women. Sunflower Guy donated bouquets for their recent fundraiser.

Brownies Career Day at DG
Donation: Bouquets

Marines at Camp Pendleton
Donation: Bouquets for their return
Sunflower Guy donates bouquets for returning Marines and for family members of Marines who are serving. This is an ongoing donation.

WPO Event
Donation: Tabletoppers

YMCA
Donation: 400 wrist corsages for Dads and Daughters Dance
For the last two years, Sunflower Guy has designed and made wrist corsages which we donate to the 400 pre teens who attend this event with their fathers.

Police Academy Graduation
Donation: Corsages
Sunflower Guy donated bouquets for the most recent graduation of San Diego police officers.

Michael Jackson
Donation: Over 1,500 Sunflowers
Following a public request from Lisa Marie, Sunflower Guy donated more than 1,500 Sunflowers. Sunflowers were Michael's favorite flower.

March 2009

Volunteer San Diego
www.volunteersandiego.com

February 2009

San Diego Daily Transcript: “Flower Business Blooms Through Teamwork”
http://www.sddt.com/Search/article.cfm?SourceCode=20090213cze
NBC 7/39—SunflowerGuy.com featured on morning news with Whitney Southwick
http://www.nbcsandiego.com/around_town/shopping/
Better-Dead-Than-Red.html

Scripps Clinics—50,000 stems to patients and staff

Subject: Scripps: 02/06/2009: 50- thousand sunflowers
Program: Good Morning San Diego First Ed
February 6, 2009

Marine Homecomings

Donated sunflower bouquets for soldiers and their families

2008

Meals on Wheels—Awarded Corporate Citizen of the Year for 2008
http://www.meals-on-wheels.org/
Vista Chamber of Commerce
http://www.vistachamber.org/
Meals on Wheels
Angel Depot
San Diego Fair: Award for best use of Sunflowers
S.D. WomanÂ’s Museum
American Cancer Golf Tournament
S.D. Cancer Society Daffodil Days Fundraiser
Quail Botanical Gardens Gala
Naturvet Foundation golf tournament
Vista Garden Club
North Coast Special Education Awards Ceremony
YMCA
San Diego Phillipino Association Cultural awareness day
A.L.S. Society
Ca. State Floral Assoc. Legislative Day
Carlsbad Chamber of Commerce
Big Brothers/ Big Sisters Golf Tournament
Fallbrook 4-H
American Floral Endowment
The Refugee Network
Stater Bros. Cancer fundraising
The Guidance Center
Challenged Athletes Foundation
Carlsbad School District
PaulÂ’s Pals MDA research

Friday, February 10, 2012

The Dirt - February 2012 Issue




The first two weeks of February are a blur for all of us in the flower biz. Thank you for taking time to catch up on what’s up at Dos Gringos. In honor of your time and the upcoming holiday, I’ll keep it short and sweet.



Imperfect timing, great intentions. Late last month we e-mailed a survey to all of the clients in our database. I shared in December that we’re looking at expanding our product line. We want and need you along for the ride. Would love your feedback on everything from vase life to selection – what’s missing? -- to service from our sales team. It will influence our planting and personnel decisions, what trade shows we attend, and future investments. Please let us have it.




Check out our survey!




There are new trends in arrangements and bouquets, and speed to market is everything. A fresh perspective is in order. Meet Robin Mooney, our Floral Design Coordinator, in the profile below. She’ll give some new love to our design department and challenge us to mix it up a bit and get “it” out there better and faster than anyone else.







The pillars of this business haven’t changed in over 20 years. We chose them very deliberately when we started, and we still believe that success in these three areas means success for all.




We’ve made a recent investment in more quality control Team Members. More red vests and aprons on Gabe Gill’s team mean greater quality for you and your customers. We also have plans for a lot more training and grading at the farm level.




A recent plant redesign will increase throughput on bouquets. We want them handled less and in water faster, period. Our weekly Quality Council is a cross-functional team charged with addressing quality issues the instant they arise. The faster we can move from assembly to water, the better.


Updated forecasting tools and 52-week planning and planting reports help align inbound product with outbound product for greater freshness, less waste.



New flower varieties on the horizon…please help by getting those surveys in!


New programs, news ways to sell flowers, merchandising help, and marketing info. As we embrace a customer-driven mindset, we want to provide a more complete package end to end.

That’s enough out of me.


Thank you for being a valued partner. Happy Valentine’s Day!




Jason Levin
President & Chief Gringo









Her first job was in a flower shop, and she hasn’t left the business since. She has worked for growers, wholesalers, and designers before striking out on her own to design arrangements for weddings and special events.

Now she brings her passion and expertise to Dos Gringos clients full time.

Welcome, Robin! Can’t wait to see what you come up with next.


What trends do you see?
Bouquets with less elements, clutch style color grouping, and well-displayed. If something looks like it needs a lot of re-work, or if someone can’t picture it on there dining table, it’s a tough sell. A lot of bouquet makers do the same thing over and over again. We want to avoid that rut.



Biggest Challenge:
There is a lot of competition in the bouquet world. It’s about vision, style and designs that are well thought out. We want to create conversation pieces for consumers, something to catch and hold the eye of our large grocery store base.

Keeping busy:
January was a whirlwind. We had a great win when four bouquets were chosen by a major grocery store client. I’m in the flower factory with Gabe Gill and his team. It’s so exciting to stand shoulder-to-shoulder with these team members and introduce my design abilities. I’m working on the summer line and prepping that catalog. I want to stay right in step with our sales team and several steps ahead of the competition.

What's great about Dos Gringos?
The emphasis on team. The people here work beautifully together – not unlike the items and colors in a well-designed bouquet. The positive vibe and a can-do spirit are contagious. I am inspired to pass it on.

On the personal side:
I spend most of my free time with my husband and three kids. I love volunteering at my girls’ school, and the whole family enjoys walking, hiking, and biking.

You can contact Robin at:
robin.mooney@dosgringos.net


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Thursday, January 5, 2012


Hola and a very Happy New Year's to all!
2011 gave us plenty of opportunities, some terrific new relationships and travels, and interesting and innovative approaches for partnering with all of you. I am confident we learned from both our successes and mistakes, and I hope the same is true for your organization.


Looking forward to 2012!
2012 gives us a fresh, clean canvas on which to continue our story. Sales and crop planning meetings late last month got the creative juices flowing, the team is jazzed, and the direction is clear: it’s time to broaden our product selection with some new and diverse items – all grown, of course, to strict DG quality standards! New items open up a world of design possibilities, so we’re psyched about that as well.


What kind of new items? We’re working with you now to figure out where the current voids are and what’s most desirable before we make final planting decisions, but, of course, we have some ideas to bring to the table. Next week we will be sending out a survey that highlights a number of the products we’re considering. If you have a minute or two to join the conversation, we’d love to hear it. Thank you for your time on this. We want to help you transform your category and solve your problems. We can do this with your help.

Attention and resources dedicated to growing the world’s best Sunflowers remains unchanged. We’ll keep pushing the envelope with breeders and our farm managers to provide ample supply of the coolest colors and the longest-lasting stems on the planet. That’s the foundation of our house; it will always be maintained and upgraded with the greatest of care. It’s time to give the first floor some love, and that will include new products and a “more is more” approach that responds directly and distinctly to consumer demands. We’re going beyond Sunflowers and fillers and looking at a whole new process for creating sample designs and preparing for trade shows.

I hope you’re starting to see a theme. All of this work is aimed at building and providing you with a comprehensive program that incorporates the most recent and effective marketing concepts, merchandising ideas and solutions, product education, and design expertise. Upcoming newsletters will outline the details.

What's up stock?
Check out the latest addition of "Even a Gringo can do it!"



Desert Stock Promotion
(Click images above to view the video or promotion)



Parade of Sunflowers!

Our corporate mission of “bringing smiles to millions” hit new heights on January 2nd during the Rose Bowl Parade. 800,000 “live” spectators and 18 million TV viewers watched as the Escondido Mounted Posse, decked out in DG Sunflower blankets and bouquets made their way down Colorado Boulevard. They look terrific and what a perfect way to begin 2012!




Escondido Mounted PosseThe Escondido Mounted Posse passing in front of the grandstands at the Rose Bowl Parade, decked out in Dos Gringos Sunflowers. (Click images above to learn more)


Until next time, best wishes for a fabulous, prosperous 2012!


Hasta Luego!
Jason Levin
President & Chief Gringo




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Tuesday, December 6, 2011

The Dirt - December 2011 Issue



Hola

While I truly hope everyone enjoyed a pleasant Thanksgiving filled with things that bring you joy, I must acknowledge right off the bat that Dos Gringos did not “bring the happy” to some of you this season. Serious shortfalls in our signature Sunflowers created headaches, frustration, and worse. I want to apologize openly and honestly, and I want to be clear about our plans for mitigating the effects of any shortages in the future.


What happened?
We had unusually high air and soil temperatures in San Diego County this fall. A portion of our Sunflower seeds on farms in this region burned in the ground, and we came up about 250,000 bunches short. The team realized we had a problem and jumped into action, and the Dos Gringos “can-do” spirit was on full display. We worked quickly to buy replacement product on the open market, we made the best substitutions we could, and we had FedEx at the ready round the clock to get what we could to you as quickly as possible. We did deliver smiles this season, but not enough to let me sleep at night.

The goal was to allocate as fairly as we could so no one came out empty-handed, but I know that’s little consolation when we’ve hyped Suns, you’ve hyped Suns, and everyone wants to go over the river and through the woods with Suns in hand. I also know that when it’s not our product, it’s not our quality, and there was disappointment in that category as well.


What are we going to do about it?
If you’ve been with DG for any length of time, you know what sticklers we are for balance and how carefully – with your help -- we plan before we plant. Thanksgiving may be the toughest holiday to “get just right.” We want plenty of Suns to meet your Thanksgiving orders and few by Black Friday, when green, red, and white rule the day. We make adjustments from one year to the next based on historical data, and we go with our best estimates.

Today we have diversified to a point where we now have four different growing regions – with four different climates – from which to harvest Suns and across which to spread the risk of problems. This year we added a trial run of Sunflowers in the California desert, and it did very well. Next year we’ll go all-out in this location to help meet demand. We will always look for and consider additional areas to plant. And we will increase the size of all of our plantings, putting more seeds in the ground on every farm. As always, if you have ideas and insights on how we can get better, anyone on this team is all ears and at your service!


Metallics are here!Dos Gringos Metallic'sMorer Metallic's

As we move on to a strong finish to 2011, Metallic's are here and hot for the holidays! Be sure to check out our selections and featured bouquets.

We are redesigning and improving our product development process to ensure we can offer new products from the ground and new designs with those items. And we are putting the finishing touches on a “Client Calendar” that will keep everyone apprised of dates and deadlines for our key crops.

Happy, Healthy Holidays to All! Thank you for your business. Thank you for your friendship.


Hasta Luego!

Jason Levin

President & Chief Gringo




Jason Levin - Ernst & Young Dinner in Palm Springs.









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Monday, November 7, 2011

The Dirt - November 2011 Issue
















Hola


A belated Happy Halloween to all. I hope the holiday was filled with more treats than tricks.

Happy Halloween!


It always seems to me that as soon as we turn off the porch lights and blow out the candle in the last jack-o-lantern, there’s a change in the air. I can almost feel the transition the whole country makes from fall flowers – so natural and gorgeous in their own right -- to the more festive and a little fancier holiday crops. Once we hit Nov. 1, it’s all about the party-filled, family-focused events that characterize the last two months of the year. It’s our passion here at Dos Gringos to remind the world that every event, every gathering, every gift gets better with flowers. It’s our obsession to make flowers from Dos Gringos better than anyone else’s.


Thanksgiving is HUGE!

Thanksgiving is huge for us, of course. Aaron Motola and his team checked in on several of our fields last week to secure our final Thanksgiving forecast and harvest projections. Aaron provides a brief update below. Our Sunflower numbers are tracking quite well as I write this newsletter, but an abnormal amount of rain this fall did put an early end to Pumpkin Tree. Eucalyptus and Sage are in ample supply and look fantastic. We’ll have all hands on deck leading up to Nov. 24, so please let us know what you need and how we can help.


From the Fields


Funky Metallic Bunches

Metallics Rock!I am very excited about our Dos Gringos Metallics Collection for December. Our color-enhance team has poured a lot of hard work and creativity into this line, and it shows. The whole line really sets itself apart, and it’s one of those important, innovative things we continue to do to improve the customer experience and to keep consumers coming back for more. If you haven’t seen a metallic twist in an arrangement or bouquet, I encourage you to have a look -- and to share the joy with your end users!


DG Metallics




Saying Goodbye!Kevin in Ecuador

On a less-than-joyful note, the Dos Gringos family will say good-bye at the end of this month to Kevin Romani, our faithful and fearless Supply Chain Director. Kevin came aboard in 2002 as an intern while attending the University of San Diego. He hit the ground sprinting, and has given nothing less than 100 percent every day since. Honestly, he’s one of the best hires I’ve ever made. Kevin will have great success in his next adventure, and he will always have a family here at Dos Gringos. He shares his wit and his hard-earned wisdom below. Thank you, Kevin, for all you’ve done for this company and for the industry.


Let the holidays begin!



Hasta Luego!

Jason Levin

President & Chief Gringo








Kevin Romani: Parting Thoughts, Final Shots…

Something we said?

A friend of mine called out of the blue to ask me to help establish a satellite office in San Francisco for Dyn, his fast-growing technology company based in Manchester, N.H. Dyn (
http://www.dyn.com) sells managed DNS and email solutions to companies with web stores and heavy internet traffic. Dyn’s customers include Facebook, Twitter, and Overstock.com. I wasn’t interested at first, because I very much enjoy what I do and everyone I work with at DG. As my girlfriend and I considered it further, however, we determined that moving to San Francisco would be great for her career in the health care field; a growth opportunity for me in a new and fast-growing industry; and a wonderful chance to be closer to my family. There were many conversations and several sleepless nights, but we believe this is the right move for us.

Q: What did you enjoy most in your time at Dos Gringos?

The people. I have met and worked with amazing people, not just here at Dos Gringos but throughout the floral industry. Trucking company personnel, farmers, grocery/floral buyers, wholesalers, floral designers, hard goods suppliers – I’ve worked with all of them and more, and I’ve loved every minute of it. When I started here as a college intern, I had no idea how complex, fast-paced and interesting this industry could be. So many things have to go right for the end user to have a wonderful experience and it gets complicated. I have great respect for the hard work and dedication each person puts in to make the whole industry run. We’re an interesting, hardworking bunch, and I’m proud to have worked with such neat people.

Q: Anything you WON’T miss?

Mother Nature related issues, crops that fail without any kind of warning and the endless challenges that come with having to get 100 out of 100 things right for the end user to enjoy that amazing experience. That said, a week or so out, I’m sure I’ll miss the constant engagement and problem-solving that go with this gig!

Q: What have you learned that will be valuable in the next chapter of your life?

Resiliency and the ability to separate emotions from problem solving. When something goes wrong, it’s very natural to be emotionally attached to outcomes and to all the work that’s been done. But emotion gets in the way of solving the problem and making sure it doesn’t happen again. There will always be issues and challenges; it’s how we respond to them that determines our success!

Q: What excites you most about the future?

I’m really looking forward to experiencing a new industry and living in a new city, closer to my family. My entire adult life has been spent working in the flower industry and living in San Diego, so it will be an interesting change of pace.

Q: In the spirit of Thanksgiving, what are you most thankful for as 2011 comes to a close?

I’m most thankful for the experiences I’ve had and the people I’ve met at Dos Gringos. I wouldn’t change anything in my time spent here because I’ve taken away so many amazing life lessons. I’ve experienced successes and failures and learned so much from the people I’ve met, whether it be from Jason or from Sixto Juarez, our packer with the longest tenure. It’s been an amazing ride. I feel fortunate for all of it!








Fresh from the Field

by Aaron Motola, Director of Procurement

From the Fields


The team and I spent much of last week visiting fields and talking with each foreman about a variety of topics. A couple items to call your attention to:



  • Many of you are excited to get your hands on Sunflowers with really big heads. Though we’re still very much in the trial phase, I am happy to report that we do have a small amount of our Sunsplash variety for show and tell, and we are optimistic about quality. Interested? Please ask your Business Development Manager.

  • How do we get the larger head size when temperatures cool off in late fall and winter? We’re looking to wheat and cotton crops for ideas and best practices with regards to adding micro-organisms to the soil. This is a great learning experience for us, and we’re excited to see results in Jan/Feb.

  • Weather patterns in general have not been favorable for Pumpkin Tree volume or fruit count. We are winding down production. Clover remains in terrific supply!

  • There’s a different twist – think antique – to our Metallic Collection this year. We’ve expanded from natural metallics to tinted metallics. Don’t miss it!

  • Cedar, Douglas Fir, and Princess Pine are on schedule and will be available for shipping the week of Thanksgiving.

  • The greens for our Just Add Roses program are getting a lift this year with a more “Christmas-y” look and feel.




True to our pioneering spirit, we grew our first trial of Sunflowers this fall in the southern California desert near Palm Springs. We are constantly seeking out the best locations to overcome production challenges and meet the huge demand for Suns each fall.







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